After attending several women's presentations in the Mercedes-Benz tents, an evening of unrestricted menswear at Milk Studios was a welcome change. Per Made Fashion Week’s standard, the venue was packed as always with savvy hipsters, goths and well-dressed editors from the likes of Details and GQ. Three presentations from Highland, Rochambeau and Pyer Moss captivated the 8th floor audience in between stints in the photo booth and trips to an open bar courtesy of Peroni.
Rochambeau kept attendees waiting, eventually flipping on an intense strobe light paired with smoke from a machine that triggered a good 40% of attendees to light up their one-hitters. Corn rows, du-rags, spray-painted boots, drop-crotches and shorts-over-tights dominated the collection at no surprise to viewers. In true Rochambeau fashion, the duo abrasively teased the audience with revving engines, super-model-status flag girls and the still flashing lights.
Highlander balanced the line’s eccentric approach to high street ready-to-wear by pairing approachable outerwear with the ever-present drop-crotch and statement making boots. Guests of the brand were invited to throw tiny globes at the models during the presentation which proved to be both awkward and entertaining – an accurate portrayal of the brand’s overall identity. This season’s collection and presentation were just unexpected enough while maintaining interest.
After taking a look at two of the three showings, we stuck around to enjoy another Peroni. Street style photographers ran rampant and a herd of bloggers waited outside the 1st floor elevators hoping to catch a peek upstairs before the end of the night.