ST LOUIS | MO
PEOPLE . projects . places . products

heartland; underdog is a place for stories about the people, places, projects + products that make st. louis a great place to live, work + play. we value originality, authenticity (even when its not original), creativity + innovation. we love, seek + feature disruptive doers. we hope you enjoy these stories + moments as much as we do + feel inclined to share them. more so, we hope you leave with a new appreciation for people + our beloved STL.

places | old bakery beer company (alton, stl metro) 

places | old bakery beer company (alton, stl metro) 

projects | FORM contemporary design show at the luminary (cherokee street)

projects | FORM contemporary design show at the luminary (cherokee street)

places | rooster, left bank (downtown st. louis)

places | rooster, left bank (downtown st. louis)

places | majestic stove lofts (downtown st. louis)

places | majestic stove lofts (downtown st. louis)

projects | RESET at the pulitzer featuring lunch beat (grand center)

projects | RESET at the pulitzer featuring lunch beat (grand center)

 places |old bakery beer company (alton, stl metro)

 places |old bakery beer company (alton, stl metro)

projects | FORM contemporary design show at the luminary (cherokee street)

projects | FORM contemporary design show at the luminary (cherokee street)

places | blues city deli (benton park)

places | blues city deli (benton park)

products | jeffrey campbell, alexander wang, bronx diba + more

products | jeffrey campbell, alexander wang, bronx diba + more

personal | meet sophie (downtown st. louis)

personal | meet sophie (downtown st. louis)

 places |old bakery beer company (alton, stl metro)

 places |old bakery beer company (alton, stl metro)

products | millercoors sampling session

products | millercoors sampling session

projects | FORM contemporary design show at the luminary (cherokee street)

projects | FORM contemporary design show at the luminary (cherokee street)

places | hyatt regency at the arch st louis (downtown st louis)

places | hyatt regency at the arch st louis (downtown st louis)